Sr Editor (Bilingual) Pasadena, CA
The Senior Editor provides overall editorial direction to multiple complex marketing & member retention communications projects program-wide. The Senior Editor is also a key member of creative concepting teams that help define strategic positioning of marketing materials as well as specific direction & tone. This position helps to build brand awareness & supports marketing strategies to targeted member, consumer, & purchaser audiences.
The Senior Editor ensures the editorial accuracy, consistency, brand & contractual compliance of communications content. . This position requires a thorough knowledge of & expertise in applying brand voice to communications. The Senior Editor also establishes editorial standards & oversees copywriting & editorial workflow.
In collaboration w/ Associate Creative Director, the Senior Editor oversees the editing & proofreading of communications projects through staff & outside resources. The Senior Editor identifies the services of various translator & language translation agencies. The Senior Editor ensures the consistency of KP's glossary & style guides & trains staff in these editorial standards. The Senior Editor also serves as an interdepartmental liaison on editorial functions & standards.
This position works in collaboration w/ Brand Management, Consulting Services, Operations & Production, & other Creative Services staff to promote & support Shared Services Member & Marketing Communications (MMC) goals.
Essential Functions:
- Provide editorial direction & edit copy for highly visible projects & initiatives
- Ensure that all communications collateral is edited to increase brand awareness of & interest in KP while accurately portraying all aspects of the KP program
- Lead and/or actively participate on project teams & w/ regional clients to develop concepts, problem solve, recommend copy solutions, & negotiate revisions
- In conjunction w/ Associate Creative Director, set priorities, delegate assignments, & monitor workload
- Ensure that copy is edited to be accurate, factually up-to-date, consistent, & reflects brand editorial standards
- Research, establish & maintain KP's factual & editorial style guidelines & marketing language in response to changing needs
- Maintain copy standards on Brand, Regulatory, Legal, & Accreditation/Accolades issues for the program & work closely w/ Brand Management, Regulatory, & Legal contacts to ensure that final copy is in compliance
- Disseminate & promote information about brand editorial standards within the company
- Manage the outsourcing of language translations by procuring & training language translation agencies & freelance personnel to ensure that language translations are appropriate for the target audience
- Ensure that communication programs are appropriately translated into required languages & that the translated materials present KP effectively in light of the cultural norms of the target markets
- Participate on inter-regional teams to develop of methods & techniques for assessing the effectiveness of KP language translations
- Collaborate w/ peers to promote best practices
- Communicate frequently w/ regional contacts to share best practices, resources, & information
- Contribute to research efforts to assess the effectiveness of KP communications programs
- Evaluate competitor literature for key marketing & member retention messages, reading level, & overall style
- Perform additional duties as necessary or assigned in support of MMC
Qualifications:
Basic Qualifications:
- Bilingual (English/Spanish) Level II required
- Bachelor's degree required, preferably in English or a related field.
- A minimum of five (5) to seven (7) years of related editorial experience in an advertising agency, publishing, corporate communications, and/or Web/multimedia
- Excellent editing, writing, & verbal skills, focusing on clarity & conciseness
- Demonstrated experience in editing diverse projects for a range of market segments, audiences & industries (consumer & business-to-business) Portfolio of work samples required
- Thorough knowledge of style guides & standards, particularly Associated Press Stylebook & Chicago Manual of Style
- Demonstrated experience in team leadership & providing direction on editing assignments of others
- Demonstrated knowledge of language translation & editing services
- Demonstrated experience with/ editing software & knowledge of graphic design processes
- Demonstrated ability to maintain high productivity amid competing priorities & tight deadlines
- Creative problem-solving & interpersonal skills
- Ability to work in a Labor/Management Partnership environment
Preferred Qualifications:
Bilingual Public Health, behavior change, health literacy and/or health education experience is strongly desired.
Proficiency in MS Word and Excel
Notes:
Must pass the Bilingual Assessment Test
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