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Marketing Strategic Analytics Consultant Burbank, CA

Kaiser Permanente is seeking a Marketing Analytics Strategic Consultant for our Marketing Analytics and Statistics team within Direct Marketing. Our team, working closely with Business Line teams, conducts in-depth analysis and research to design and enhance a variety of Acquisition and Retention strategies for Individual and Family, Small Business and Medicare health plan products nationwide across regions. The ideal candidate will be passionate about data analysis, a fast learner with demonstrated intellectual curiosity, highly analytical and able to communicate complex analytics into actionable recommendations.
Essential Functions:
- Provide analytics to design and to enhance a variety of direct marketing campaigns and retention programs using a wide range of marketing media channels.
- Conduct research to identify and to apply cutting edge marketing theories and healthcare industry knowledge that may enhance our direct marketing effectiveness.
- Identify data sources internally and externally, extract and compile data for analysis.
- Develop and conduct statistical analysis.
- Recommend and communicate analytics to Business Line teams with actionable strategies.


Qualifications:

Basic Qualifications
- Bachelor's Degree in quantitative fields required, advanced degree desired.
- Minimum of 4 years of quantitative analysis experience analyzing large and complex data.
- Thorough knowledge of direct marketing analytics and reporting.Demonstrated experience in manipulating, studying vast amount of data and turning complex data and analytics into business strategies.
- Demonstrated experience in conducting advanced statistical analysis and model development.
- Excellent research and critical thinking capability.
- Excellent communication skills.
- Excellent Excel and PowerPoint skills.
- Excellent using statistical tools like R, SAS and Stata.

Preferred Qualifications
- Advanced degree in Economics, Marketing, or Statistics
- Minimum 5 years related experience preferred.
- Expert using SAS, Excellent using SQL and VBA
- Experience in marketing analytics or consulting experience

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